The other day I sneakily overheard a tweet from Brian about an iPhone app called ‘Camera Bag’. This allows you to effect the most extraordinary transformations on the already-fairly-almost-passable pictures you can take with the iPhone.
For example, here is a picture of Cromer East Beach, taken earlier today, with my iPhone, au naturel.
Here’s a filter designed to give a ‘square-format toy-camera feel’. (Yes, but why is it called ‘Helga’?)
This one, called ‘Lolo’ (yes, I know, don’t ask me) is a vibrant, trippy, saturated holiday snap. Ibiza on acid. Or more acid.
I rather like this wide-screen, moody effect, called ‘Magazine’ …
Whereas this one, ‘Instant’, is meant to replicate those Polaroid photos, you know, you could reproduce them in 8-track cartridges and print them up with your Betamax.
I like the drama of ‘Cinema’. You can tell it’s cinematic from the overall blueness, and the big black bars, top and bottom.
Meanwhile, here is a rather ordinary monochrome shot …
… and a somewhat less ordinary one called ’1962′, designed to recall photojournalism of a ‘bygone era’. I know it says ’1962′, but one almost expects to see Louis Daguerre trying to seduce Julia Margaret Cameron, just out of shot, while Fox Talbot tries to capture the moment.
This one is called ’1974′, meant to be an aged holiday snap recovered from an ancient album.
To finish with two oddities. First, ‘Fisheye’, which is just silly …
… and ‘Infrared’, which is sillier, but somehow appealing. Especially at closing time.




Very nice, just what I needed. The digital answer to the Lomo trend.
What does 'Lomo' mean, Martin?
Lomo refers to an Austrian plastic camera — I've always suspected that CameraBag uses Helga and Lolo so they don't run afowl with the holder of the Holga and Lomo trademarks.http://en.wikipedia.org/wiki/Lomography
Very nice, Henry. I thought the '1962' one was a bit like an Ansel Adams. (As opposed to Morticia Adams.)(And I love the idea of 'running afowl'.)
Thanks for pointing out that app, Brian. Asyou see I have been having lots of fun with it. It does a great deal to enhance an ordinary iPhone shot.