Roll up, roll up, roll up – for today only (that’s 6 February 2013), you can download my book The Science of Middle-earth for FREE from the Amazon Kindle Store. Now, you might ask, how does it profit me to give away a book, free, gratis and for nothing? Well, it works, apparently. It’s all to do with the new kind of business climate fostered by teh interwebz.
A few years ago I ran into Chris Anderson, a friend and former colleague at Your Favourite Weekly Professional Science Magazine Beginning With N, who at the time was basking in the well-deserved success of his book The Long Tail. This showed that in the internet age it is possible to make money from niche markets. Chris told me his next book was all about how – paradoxically – businesses could make money by, from time to time, giving stuff away. “It’s going to be called ‘Free‘”, he said, and, good as his word, you can get it here (though, ironically, it’ll cost ya.)
Evidently, my agent and Amazon buy into this philosophy. By giving away a book for a limited time, it allows news of a product to spread perhaps far faster than it might otherwise had it a cover price, however small.
Marketing is all about reputation and word of mouth. So, if you download my book today, which I urge you to do, right now (it’ll take hardly any time at all and cost you nothing, and if you put it off until tomorrow you’ll be too late), would you do me a favour, as I am the author that created the content?
Please, tell everyone you’ve done it.
Share the link on Facebook, LinkedIn, G+. Should you care to read the book, especially if you liked it, post a review on Amazon, Goodreads, LibraryThing, whatever social medium takes your fancy. Thank you.
Now, get clickin’ - the clock is tickin’.
UPDATE 11 Feb 2013: the number of free copies of THE SCIENCE OF MIDDLE-EARTH downloaded during last week’s free promotion was … wait for it … 471. Thank you, one and all. Now, please read it and tell everyone you know how wonderful it is, even if they have to pay for it.