I recently came across an environmental campaign that is so unique, so creative, and so effective, that it blew me away.
This is a Canadian one dollar coin, aka loonie*, featuring an image of a common loon, and also Gavia immer on the other side (sorry, Your Majesty! Couldn’t resist that one).
This is the loonie I got in my change last week:
WOW. Seriously nice work – what a striking, unambiguous combination of image and URL.
Of course I went straight to their website, where I signed the petition – Enbridge Inc wants to bring the first ever crude oil supertankers to Canada’s Pacific north coast, and this group is asking Parliament to legislate a permanent ban on oil tankers in these waters.
I also found a solution to my dilemma. See, I love my modified loonie so much that I want to keep it, but I also understand that the whole point is to keep it circulating so others can see it and be inspired to sign the petition. So I’ve donated $10 in exchange for 42 decals that I can attach to other loonies and send out into the wild.
Seriously, the people behind this campaign are geniuses.
*two dollar coins are, of course, called toonies. When Mad Hatter visited last year she needed change for a $10 bill for her bus fare, and the waitress she asked replied “sure, are loonies and toonies OK?” Mad Hatter turned to me with a look of sheer uncomprehending panic that was absolutely hilarious!