![\"\"](\"http:\/\/www.lablit.com\/images\/Nature.jpg\")
<\/p>\nIt is a grey, rainy bank holiday weekend here in London so my news is appropriately frivolous. If you inspect the image below, you will see that my local Tesco supermarket in Surrey Quays shopping center is carrying an own-brand of pet food with a startlingly familiar look:<\/p>\n
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\nDouble-take<\/strong> Cleverly misguided marketing mimicry, or coincidence?<\/p>\n \nMy alert spy (a scientist who doesn’t want to be named for fear of becoming embroiled in any legal crossfire) snapped this image on his mobile phone camera yesterday in the pet food aisle, and reports that there is both a feline and canine version of the “JustNature” product.<\/p>\n \nI know it has to be a coincidence, because what sort of package designer could possibly think (no offense, Matt and Corie) that the NPG brand would hold any subconscious sway over ordinary British pet owners? Nevertheless, having received the subversive message myself, I am now wondering what the food’s impact factor is, and whether I really ought to ditch the Purina Felix in favor of the top-tier grub.<\/p>\n","protected":false},"excerpt":{"rendered":" It is a grey, rainy bank holiday weekend here in London so my news is appropriately frivolous. If you inspect the image below, you will see that my local Tesco supermarket in Surrey Quays shopping center is carrying an own-brand … Continue reading