{"id":293,"date":"2009-08-18T19:12:09","date_gmt":"2009-08-18T19:12:09","guid":{"rendered":"http:\/\/occamstypewriter.org\/rpg\/2009\/08\/18\/on_appropriateness_in_advertising\/"},"modified":"2009-08-18T19:12:09","modified_gmt":"2009-08-18T19:12:09","slug":"on_appropriateness_in_advertising","status":"publish","type":"post","link":"https:\/\/occamstypewriter.org\/rpg\/2009\/08\/18\/on_appropriateness_in_advertising\/","title":{"rendered":"On appropriateness in advertising"},"content":{"rendered":"<p>One of the <em>heated discussions<\/em> I&#8217;ve been having at <a href=\"http:\/\/blog.f1000.com\/\">work<\/a> is about advertising. I&#8217;m essentially taking the view that in yer face advertising reduces usability of and traffic to a website, as well as (for reasons I don&#8217;t want to go into here) confusing people about who the hell we are. The opposing view is that advertising = $ and \u00a3. Not an argument I&#8217;m going to review here, but let me just say we&#8217;re talking about a top level banner ad and Google context-sensitive ads.<\/p>\n<p>\nJust now I was writing to a certain person at the <a href=\"http:\/\/nature.com\/\">Mother Ship<\/a> about an idea that isn&#8217;t a million miles away from the <a href=\"http:\/\/www.scienceonlinelondon.org\/blog\/2009\/07\/30\/session-announcement-real-time-statistics-in-science\/\">session<\/a> I&#8217;m co-leading on Saturday. And in my research I happened across an entry from Bora&#8217;s <del>Snog<\/del> Blog around the Clock, from 2007. And what made me laugh, given the general tone of the sciencebloggers (ah. Honorable <a href=\"http:\/\/scienceblogs.com\/isisthescientist\/\">exception<\/a>, whom I have sadly neglected recently. Apologies) was this Google ad, right at the top:<\/p>\n<p>\n<img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/rg-d.com\/nature\/bible.jpg\" alt=\"Git yer BIBLE software here\" width=\"1050\" height=\"481\" \/><br \/>\n<em>Bora advertising Bible software<\/em><\/p>\n<p>\nLet&#8217;s take a<br \/>\n<img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/rg-d.com\/nature\/bible2.jpg\" alt=\"\" width=\"633\" height=\"189\" \/><br \/>\n<em>closer look<\/em><\/p>\n<p>\nIsn&#8217;t that brilliant?<\/p>\n<p>\nRight, back to your scheduled programming.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>One of the heated discussions I&#8217;ve been having at work is about advertising. I&#8217;m essentially taking the view that in yer face advertising reduces usability of and traffic to a website, as well as (for reasons I don&#8217;t want to &hellip; <a href=\"https:\/\/occamstypewriter.org\/rpg\/2009\/08\/18\/on_appropriateness_in_advertising\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-293","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/occamstypewriter.org\/rpg\/wp-json\/wp\/v2\/posts\/293","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/occamstypewriter.org\/rpg\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/occamstypewriter.org\/rpg\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/occamstypewriter.org\/rpg\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/occamstypewriter.org\/rpg\/wp-json\/wp\/v2\/comments?post=293"}],"version-history":[{"count":0,"href":"https:\/\/occamstypewriter.org\/rpg\/wp-json\/wp\/v2\/posts\/293\/revisions"}],"wp:attachment":[{"href":"https:\/\/occamstypewriter.org\/rpg\/wp-json\/wp\/v2\/media?parent=293"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/occamstypewriter.org\/rpg\/wp-json\/wp\/v2\/categories?post=293"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/occamstypewriter.org\/rpg\/wp-json\/wp\/v2\/tags?post=293"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}