{"id":811,"date":"2011-10-31T16:33:25","date_gmt":"2011-10-31T16:33:25","guid":{"rendered":"http:\/\/occamstypewriter.org\/rpg\/?p=811"},"modified":"2011-11-18T13:16:40","modified_gmt":"2011-11-18T13:16:40","slug":"three-steps-to-heaven","status":"publish","type":"post","link":"https:\/\/occamstypewriter.org\/rpg\/2011\/10\/31\/three-steps-to-heaven\/","title":{"rendered":"Three steps to Heaven"},"content":{"rendered":"

Back in August I finally got around to writing the ‘Corporate Twitter Guide’ they’d been on at me to produce. Being the sort of guy I am, I actually did it in twenty tweets.<\/p>\n

Because I’ve just spent five minutes looking for it so I could point colleagues, who will be twittering in my absence, to it, I thought I should also post it somewhere more easily searchable. <\/p>\n

So here you go. Please feel free to copy, re-use or remix as you see fit:<\/p>\n

Richard’s Guide to Corporate Twitter Etiquette<\/h2>\n
    \n
  1. The point of tweeting\u2014as with all social media\u2014is to drive traffic to the site & bring it to the attention of potential new customers.<\/li>\n
  2. We try to achieve this by building a community and a network around
    \nour social media activities.\n<\/li>\n
  3. Communities are built on trust. People trust other people; it is important to maintain personal connections while remaining professional.\n<\/li>\n
  4. People trust you to share interesting and relevant content; trust that you will respect other members of the community.<\/li>\n
  5. Therefore, your tweets should be enticing and catchy, but never misleading. You are publishing: always factcheck; never libel.<\/li>\n
  6. Your own voice is important\u2014try to become a trustworthy voice of the company. We all have different voices and this is good.<\/li>\n
  7. You are speaking on behalf of the company. Say ‘we’ when appropriate, and don’t write anything you wouldn’t repeat in the boardroom.<\/li>\n
  8. Add value. Are you making the company look good? Are you interesting to other people? Are you putting the company before yourself?<\/li>\n
  9. Through your tweets, your links and your conversations, give people a reason to follow our twitter account. See #1.<\/li>\n
  10. Check what other company tweeters have just written. Duplicate tweets are good, if there’s at least few hours between them.<\/li>\n
  11. Try to keep your tweets to about 100-120 characters, not 140. This gives people room to retweet and comment on your gems.<\/li>\n
  12. Use hashtags responsibly, on keywords, e.g. #Ecology #RCT #Vaccination. Don’t overdo it: #This #is #silly. Examples follow:<\/li>\n
  13. “Congratulations to F1000 Members @lauramenenti and Peter Hagoort on ‘Shared Language’ http:\/\/bit.ly\/qIUcMu #psychology #fMRI”<\/li>\n

    \t“Section Head Regina F\u00f6lster-Holst wins first prize in German science #communication competition http:\/\/bit.ly\/qTE5z0”<\/del><\/p>\n

  14. “Retweet for the other hemisphere: on the importance of good note-keeping http:\/\/t.co\/jRMwLxI #retractions”<\/li>\n
  15. Follow interesting people back, but don’t feel you have to follow everybody. Don’t set an autoresponse for new followers.<\/li>\n
  16. Engage: take time to respond to people who ‘@’ you. Reply to and retweet interesting tweets from others.<\/li>\n
  17. Together, @s and RTs should take up no more than 66% of your output; and you should send fewer RTs than @s.\n<\/li>\n
  18. Be polite and courteous at all times; even when you’re arguing with a muppet. Again, see #1.<\/li>\n
  19. Punctuate. Try not 2 use txt spk. Rephrase rather than mangle the English language. And don’t swear. Ever. Even in jest.<\/li>\n
  20. Have fun.<\/li>\n<\/ol>\n

    (Original on Twitter<\/a> and G+<\/a>.)<\/p>\n","protected":false},"excerpt":{"rendered":"

    Back in August I finally got around to writing the ‘Corporate Twitter Guide’ they’d been on at me to produce. Being the sort of guy I am, I actually did it in twenty tweets. Because I’ve just spent five minutes … Continue reading →<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[28],"tags":[76],"class_list":["post-811","post","type-post","status-publish","format-standard","hentry","category-you","tag-twitter"],"_links":{"self":[{"href":"https:\/\/occamstypewriter.org\/rpg\/wp-json\/wp\/v2\/posts\/811","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/occamstypewriter.org\/rpg\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/occamstypewriter.org\/rpg\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/occamstypewriter.org\/rpg\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/occamstypewriter.org\/rpg\/wp-json\/wp\/v2\/comments?post=811"}],"version-history":[{"count":0,"href":"https:\/\/occamstypewriter.org\/rpg\/wp-json\/wp\/v2\/posts\/811\/revisions"}],"wp:attachment":[{"href":"https:\/\/occamstypewriter.org\/rpg\/wp-json\/wp\/v2\/media?parent=811"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/occamstypewriter.org\/rpg\/wp-json\/wp\/v2\/categories?post=811"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/occamstypewriter.org\/rpg\/wp-json\/wp\/v2\/tags?post=811"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}