Monthly Archives: January 2008

In which I witness the dawn of a new advertising era

You’ve probably all seen it by now: Scientists for Better PCR, an advertisement for BioRad’s 1000-series thermal cycler. Fabricated as a music video and available on YouTube, the song is a deft send-up of the 1985 classic “We Are The … Continue reading

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In which I consider surrendering the printed page

I’ve just had an epiphany of sorts. A lab colleague of mine wanted to read the most recent draft of my second novel, still in manuscript form, but quite fancied trying out a shiny Sony PRS-505 electronic reading device that … Continue reading

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