Camel case (the practice of writing words with some inner uppercase letters) is one of my pet hates, as it demands sufficient finger dexterity to make sure you hit the shift key at just the right point in the middle of the word. Prime offenders are brands such as EndNote, iPad and PowerPoint. A reverse example is the open access publisher PLoS (Public Library of Science).
Imagine my delight therefore to learn that PLoS will henceforth be know as PLOS. As part of a design refresh it has amended its logo, adopted a new colour scheme for the different journals, and abandoned that inner lower case ‘o’ -
to address community feedback regarding the difficulty with consistent pronunciation and writing our organization’s name.
I can’t help noticing that the name in the logo still looks more like “PLoS” than “PLOS”, but never mind. I am very grateful for the shift (geddit?).