Back in August I finally got around to writing the ‘Corporate Twitter Guide’ they’d been on at me to produce. Being the sort of guy I am, I actually did it in twenty tweets.
Because I’ve just spent five minutes looking for it so I could point colleagues, who will be twittering in my absence, to it, I thought I should also post it somewhere more easily searchable.
So here you go. Please feel free to copy, re-use or remix as you see fit:
Richard’s Guide to Corporate Twitter Etiquette
- The point of tweeting—as with all social media—is to drive traffic to the site & bring it to the attention of potential new customers.
- We try to achieve this by building a community and a network around
our social media activities.
- Communities are built on trust. People trust other people; it is important to maintain personal connections while remaining professional.
- People trust you to share interesting and relevant content; trust that you will respect other members of the community.
- Therefore, your tweets should be enticing and catchy, but never misleading. You are publishing: always factcheck; never libel.
- Your own voice is important—try to become a trustworthy voice of the company. We all have different voices and this is good.
- You are speaking on behalf of the company. Say ‘we’ when appropriate, and don’t write anything you wouldn’t repeat in the boardroom.
- Add value. Are you making the company look good? Are you interesting to other people? Are you putting the company before yourself?
- Through your tweets, your links and your conversations, give people a reason to follow our twitter account. See #1.
- Check what other company tweeters have just written. Duplicate tweets are good, if there’s at least few hours between them.
- Try to keep your tweets to about 100-120 characters, not 140. This gives people room to retweet and comment on your gems.
- Use hashtags responsibly, on keywords, e.g. #Ecology #RCT #Vaccination. Don’t overdo it: #This #is #silly. Examples follow:
- “Congratulations to F1000 Members @lauramenenti and Peter Hagoort on ‘Shared Language’ http://bit.ly/qIUcMu #psychology #fMRI”
- “Retweet for the other hemisphere: on the importance of good note-keeping http://t.co/jRMwLxI #retractions”
- Follow interesting people back, but don’t feel you have to follow everybody. Don’t set an autoresponse for new followers.
- Engage: take time to respond to people who ‘@’ you. Reply to and retweet interesting tweets from others.
- Together, @s and RTs should take up no more than 66% of your output; and you should send fewer RTs than @s.
- Be polite and courteous at all times; even when you’re arguing with a muppet. Again, see #1.
- Punctuate. Try not 2 use txt spk. Rephrase rather than mangle the English language. And don’t swear. Ever. Even in jest.
- Have fun.
“Section Head Regina Fölster-Holst wins first prize in German science #communication competition http://bit.ly/qTE5z0”