After Stephen’s posts about impact factors and the like, I have a couple of serious posts brewing. But for now (and because it’s Friday), I want to admit to my reaction today to an advert I got about a journal, which told me that I should Stand Out in my Field, and Be Visible by submitting to this journal (run by a reputable publisher). One of the reasons for publishing there was that the journal has High Impact: it’s impact factor is 1.95.
“Pah!” I thought. I’m executive editor of a journal with an impact factor over 5. In fact 5.093 (that 3 at the end is terribly important, no matter what anyone tells you). Why would I want to publish is such a lowly journal?
On the other hand, the journal has published a paper about TARDIGRADES IN SPACE. That beats impact factors any day.